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Search Engine Marketing

Adwords is Google’s advertising system that can increase the reach to your potential customers. It carries your brand to a wider audience and even increases your user traffic as well as the potential for more conversions. By running an ad of your brand on Adwords, you benefit from the strength of Google’s powerful capacity to take your brand far and wide across the internet including all ad networks on Google and Google’s search engine. Adwords is one of the most powerful digital marketing channels on the network with a high degree of performance.
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Search Engine Marketing
SEM

When you search something on Google and see text advertisements, these are called search ad text advertisements. They are considered as among the top four entries after organic search results. This is an important model in the arena of digital advertising and marketing that helps your product or brand reach more customers and increases the potential for conversions. It becomes more powerful and effective with the right usage of relevant keywords.




What is SEM?

Search Engine Marketing like SEO is another type of internet marketing which involves website promotional strategies to increase the brand presence and website visibility in the internet and pages of search engines or SERP (search engine results page). This technique focuses more on paid advertising.

Search Engine Marketing
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