When you search something on Google and see text advertisements, these are called search ad text advertisements. They are considered as among the top four entries after organic search results. This is an important model in the arena of digital advertising and marketing that helps your product or brand reach more customers and increases the potential for conversions. It becomes more powerful and effective with the right usage of relevant keywords.
Search Engine Marketing like SEO is another type of internet marketing which involves website promotional strategies to increase the brand presence and website visibility in the internet and pages of search engines or SERP (search engine results page). This technique focuses more on paid advertising.